Omnisend Review – Email & SMS Marketing for E-Commerce in 2025

Introduction

For e-commerce businesses, email marketing alone isn’t always enough. That’s where Omnisend comes in – a platform designed to combine email, SMS, and automation into one tool. In this review, we’ll explore Omnisend’s features, pricing, pros, and cons, giving you a clear picture of whether it’s right for your online store.

What is Omnisend?

Omnisend is a marketing automation platform focused on e-commerce. Founded in 2014, it has become a go-to solution for online shops that need email campaigns, SMS marketing, and omnichannel automation to drive sales and customer loyalty.

Key Features

1. Email Campaigns

• Drag-and-drop email editor with professional templates.

• Dynamic product recommendations and cart abandonment emails.

• Personalization features to boost engagement.

2. SMS Marketing

• Native SMS campaigns integrated with email.

• Automation workflows combining SMS and email for higher conversions.

• Global SMS reach with compliance tools.

3. Marketing Automation

• Pre-built automation workflows (welcome series, cart recovery, reactivation).

• Advanced segmentation based on shopping behavior.

• Cross-channel workflows mixing email, SMS, and push notifications.

4. E-Commerce Integrations

• Direct integrations with Shopify, WooCommerce, BigCommerce, and more.

• Sync product catalogs into campaigns.

• One-click integration with stores to track revenue from campaigns.

5. Analytics & Reporting

• Track campaign ROI, sales, and customer engagement.

• Compare performance of email vs SMS.

• Audience insights for better targeting.

Pricing

• Free Plan: Up to 250 contacts and 500 monthly emails.

• Standard Plan: Starting at $16/month, includes automation and SMS add-ons.

• Pro Plan: Starting at $59/month, with unlimited emails and advanced features.

• SMS credits are purchased separately.

Pros

• Perfectly tailored for e-commerce businesses.

• Combines email and SMS in one platform.

• Deep integrations with popular e-commerce stores.

• Pre-built workflows save time and boost conversions.

• Strong ROI tracking.

Cons

• SMS costs extra, which can add up quickly.

• Free plan is more limited compared to some competitors.

• Less suitable for non-e-commerce businesses.

Who Should Use Omnisend?

Omnisend is best suited for:

• Online stores that want to combine email and SMS marketing.

• Shopify, WooCommerce, or BigCommerce merchants.

• E-commerce marketers looking for advanced automation with minimal setup.

Final Verdict

Omnisend is a powerful marketing tool for e-commerce in 2025. Its combination of email and SMS automation, deep store integrations, and ROI-focused reporting makes it an excellent choice for online businesses. While SMS costs may be a drawback, Omnisend’s ability to increase conversions and customer loyalty makes it a top-tier option for serious e-commerce marketers.